New England Magic is a must visit on any trip I make to Salem. I always find something in there that I must have. The staff is knowledgeable and helpfull.
New England Magic
978-825-9913
Founded in Rockport in 2002, New England Magic has been located in Salem since 2005. This charming shop of all things Wiccan features two rooms filled with handmade magical items, the most popular of which is the Witch's Brew Candle. Owner Joanna Thomas says Salem is a magical city and she encourages people to visit her store and see it for themselves. Her mantra: "Love and magic: Blessed be."
- Hours: Daily, noon - 6pm
- Handicap Accessible: Yes
- Founding Date: Jul 01 2002
- Payments accepted: Cash, Discover, MasterCard, Visa
- Products: Cauldrons, chalices, wands, books, candles, crystal balls, spell books, pendulums, runes, tarot cards, paintings, essential oils, incense, perfumes, jewelry, brooms, witch hats
- Services: Classes, Gift wrapping, Shipping
- Parking: On-street: metered, Paid lot
- Private events: No
- What's your most popular item?: Witch's Brew Candle
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Reviews (4)
Many of the items in the store are handmade one of a kind pieces! Great prices, friendly owners, fantastic location! I can always find what I'm looking for here. Plus, their golden retriever (Pumpkin) is super adorable!
this place is great .. its a real treat to find a store with great energy and a owner that talks to her customers.

One of Salem's true gems! I go there any time I am downtown. The owners are very knowledgeable and real, not to mention extremely friendly! A trip to Salem is not complete until you stop in!