SALEM—Dinner Dealer (www.dinnerdealer.com) has announced the launch of its 2014 Dinner Dealer decks, which encourage North Shore residents and visitors to dine local at 52 independently owned area restaurants and dining destinations. Local restaurants have hailed Dinner Dealer, now in its second year, as a sustainable path to new business and patrons, and diners have celebrated the opportunity to explore the local, independent dining scene.
The decks, which retail for $25, provide a special discount to each of the featured restaurants with the presentation of one of the cards. This year features more than a dozen new restaurants, as well as old favorites from last year’s deck. Dinner Dealer provides more than $400 in savings in each deck, but its main mission is to encourage business at local dining spots.
“My aunt received a deck last year for Christmas and we got together as a family to pass them out and use them,” says Alicia Cox, the owner of Mamie’s in Gloucester, one of the NEW restaurants featured in the deck. “I knew I needed to be a part of this amazing invention! I think this is the best marketing idea I have ever seen—it gets people talking and sharing.
The deck also resulted in increased business for many of the restaurants featured in 2013 who have returned again this year. The entire North Shore and a variety of cuisines and price points are represented. Participating restaurants include Duckworth’s Bistrot in Gloucester, the SALT Kitchen in Ipswich, the Hungry Fox in Hamilton, Shubie’s in Marblehead, the Boston Hot Dog Co. in Salem, Goodies Ice Cream in Danvers and 46 others.
For a full list of participating restaurants and details on the discounts, visit https://www.dinnerdealer.com/restaurants/.
“The majority of people who came in had never been here before, which was awesome, and on top of that, they brought friends who also now come back all the time!” says Victoria Farnsworth of Marino’s Café in Beverly and Lime Rickey’s in Marblehead. “With the first card we received, the patron brought 13 people with him—for our small space, it was like hitting the jackpot. Those same people still come in today, a year later.”
Dinner Dealer’s founder, Jessica Brand, is focused on making a contribution to her local community, both by stimulating business at local restaurants and by giving back. Dinner Dealer donates $1 from each deck to a food pantry, and offers a fundraising opportunity to local groups as well. Last year, Danvers High School’s DECA group raised money for their state competition and they plan to continue the fundraiser this year.
“We used online sales to reduce the hassle of maintaining and delivering the merchandise—which is great when dealing with high school students,” says Meghan Beaulieu of the Danvers High DECA group. “Many students were able to easily sell many decks, reducing their costs for the state competition. Plus, we loved that we were supporting local businesses! We plan to sell the decks with our entire chapter of over 200 students this year.”
Brand designs and produces the deck North of Boston as part of her mission to stimulate the local economy. To purchase a Dinner Dealer deck or find more information, visit www.dinnerdealer.com.