Three Minutes Across the Counter With: Rick Buchanan

We spent three minutes across the counter with Rick Buchanan, owner of Salem's RJ Coins & Jewelry.

RJ Coins & Jewerly owner Rick Buchanan.
RJ Coins & Jewerly owner Rick Buchanan.
You may know that he owns RJ Coins & Jewelry on Pickering Wharf, but did you know he's related to Rebecca Nurse?

Spend three minutes behind the counter with Salem business owner Rick Buchanan. 

Patch: How did you get your first start in business?

R: My father started RJ Coins & Jewelry in 1979. I was between jobs after 33 years in electronics when I started coming to the store to help my dad. One day a week turned into two and then three. He asked me about buying the store and at first I said no but later he asked again and, well here I am!

PHow did your parents influence you as a business owner?

R: My dad still works with me part time. Not only has he helped learn the daily workings of the business, but I found that his attention to, and respect for the customer is key to its success. I try to follow his example of treating people right.

PHow long have you lived here?

R:  I grew up in Lynn. I currently live in southern NH but my wife and I are looking to come back and live here in Salem. We enjoy the people, the city and being back near our friends.   

PWhat's your favorite thing about living here?

R: I love being near the ocean and being able to walk to where you want to go. Plus Salem people are very friendly. We can’t wait to move here!

PWhat's a business mistake you've made that later you were glad you did?

R: I wondered a lot in the beginning if buying the store was the right thing to do but it’s been fun. It is definitely a challenge but I get to work with my dad and I like working with and talking to all of the people who come into the store.

P: Tell us something about yourself that most of your neighbors don't know.

R: My uncle on my mother’s side traced our ancestry back to Rebecca Nurse.

P: What's the best business advice you've ever received?

R: I work with many types of jewelry and old coins. We see a lot of beautiful and interesting items. When I first started an acquaintance who works with antiques told me to be careful not to fall in love with the product. You have to sell it to stay in business.
P: What advice would you give to a small business owner just starting out?

R: It’s the people who walk through the door that make a business successful. Let them know you appreciate it.

P: What do you look for when you hire?

R: Our business is built on customer trust so in addition to experience with coins and jewelry, we look for people who are honest and who genuinely like people.


Nominate someone from your community for the Patch Park Bench interview. Send suggestions to owen.boss@patch.com. 
Laurie Buchanan March 12, 2014 at 10:22 AM
Love this guy. :)
Justin Mattera March 12, 2014 at 10:40 AM
Nice article! Laurie, nice comment!!!


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